What is Google Page Rank?
Google PageRank is an index used by Google to value websites on a scale of 0 to 10, based largely on a website’s link popularity. Google PageRank reflects Google’s view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Web pages that Google believes are important pages receive a higher Google PageRank and are more likely to appear at the top of the search results.
High Quality Back Links and SERP Rank: Are The Two Related?
The answer to this question is a resounding YES. Google PageRank considers the importance of each web page that casts a “vote”, as votes from some web pages are considered to have greater value, thus giving the linked page greater value. So the more votes i.e. back links a website receives, the higher its Google PageRank will be. In this manner, Google uses the collective intelligence of the web to determine a website’s SERP rank. You can use a SEO rank checker available online to gauge your website’s current Google PageRank. Relevant and organic back links will significantly increase your website's link popularity, it’s Google PageRank, and ultimately bring in a substantial amount of direct traffic to your website. Keep in mind that it is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. A quick investigation of your website through a SEO rank checker will show you that your site's ranking in Google search results is partly based on an analysis of the web sites that link to you.
Giving Google what it wants: Relevant and High Quality Links
To sum up, the quantity, quality, and relevance of links count towards your website’s Google PageRank rating. So, it is important to engage an effective link building service that will ensure that the content of the websites you have inbound links with is relevant to the content on your site. For example, if your site is about automotive spare parts, then linking to a site about baby products or office equipment would not be relevant and therefore not a quality link. On the other hand, if the website linking back to yours has the same theme as your website, then that link will be considered a relevant link. For example, if you have a website about automotive spare parts and you receive an inbound link from another website that is about automotive accessories, then this back link will be considered more relevant and of higher quality
Today, search engines watch out for websites that build quality back links slowly over time. Though it is quite easy to maneuver links on a web page in order to attain a higher Google PageRank, it is much tougher to manipulate search engines with inbound links from other sites. This is also one of the reasons for back links gaining increased importance in search engine algorithms.
And Remember: Content is King
The best way improve your Google PageRank is to create relevant links with websites that have unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my web page's visitors? Creating good content pays off: Links are usually editorial votes given by choice. An effective link building service will show you that it is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links.